Are you a professional man or woman looking to establish yourself as a leader in your field?
Want to separate yourself from your competition?
Want to be the one clients turn to first for information and advice?
Of course the answer is YES, but how does one break away from the pack?
Ask yourself this question:
If you were considering doing business with someone, trusting someone to guard your health, guard against law trouble, protect your finances, who would you feel more comfortable with? Someone who, after meeting with you, hands you his or her business card?
OR someone who hands you a published book they’ve written on the topic that explains all they need to know about your profession AND one whose cover features YOU as the authority figure?
The answer is obvious isn’t it?
You go with the person with the published book because they are clearly more knowledgeable and experienced.
AND as a professional you’ve likely created a website and written several blog posts about the latest developments in your profession and what benefits they provide.